ARCHETYPES is a commercial fashion design project. Aspects such as theoretical research on the influence of clothing on personal identity and the homogenization of global fashion are discussed. A research process is carried out, which includes photographic analysis to identify archetypal patterns in urban clothing. From this, it serves as inspiration to generate a commercially viable collection, which combines creative design with functionality and practicality, placing a lot of emphasis on silhouettes and materials.
Keywords: social, uniform, identity, urban groups, self-presentation
FOR THIS RESEARCH, THE IMPORTANCE OF ARCHETYPAL PATTERNS IN FASHION IS RECOGNIZED, WHICH OFTEN EMERGE THROUGH THE REPETITION OF CLOTHING OBSERVED IN PUBLIC SPACES.
INITIALLY THIS STUDY IS DIVIDED INTO TWO PARTS. THE FIRST AIMS TO EXPLORE THE HOMOGENIZATION OF BOTH THE CONSUMPTION AND PRODUCTION OF CLOTHING, RAISING THE QUESTION OF “EQUALITY” AS A FACTOR IN GLOBAL CLOTHING.
THIS SECOND PART IS STRUCTURED AS A COUNTERPOINT TO THE FIRST PART. HERE WE USE A SERIES OF FIELD STUDIES THROUGH PHOTOGRAPHIC ANALYSIS TO EXAMINE NATIONAL, REGIONAL AND LOCAL RESPONSES TO THE GLOBAL. THE HOMOGENEITY THAT EMERGES HAS BEEN ENUMERATED, COMPILED AND CONGLOMERATED, ANALYZING BROADLY, AND IN A GENERAL SENSE, THE WAYS IN WHICH INDIVIDUALS INTERACT AND RELATE TO EACH OTHER AT THE LEVEL OF APPEARANCE.
INITIALLY THIS STUDY IS DIVIDED INTO TWO PARTS. THE FIRST AIMS TO EXPLORE THE HOMOGENIZATION OF BOTH THE CONSUMPTION AND PRODUCTION OF CLOTHING, RAISING THE QUESTION OF “EQUALITY” AS A FACTOR IN GLOBAL CLOTHING.
THIS SECOND PART IS STRUCTURED AS A COUNTERPOINT TO THE FIRST PART. HERE WE USE A SERIES OF FIELD STUDIES THROUGH PHOTOGRAPHIC ANALYSIS TO EXAMINE NATIONAL, REGIONAL AND LOCAL RESPONSES TO THE GLOBAL. THE HOMOGENEITY THAT EMERGES HAS BEEN ENUMERATED, COMPILED AND CONGLOMERATED, ANALYZING BROADLY, AND IN A GENERAL SENSE, THE WAYS IN WHICH INDIVIDUALS INTERACT AND RELATE TO EACH OTHER AT THE LEVEL OF APPEARANCE.
FOR THIS PROJECT, IT WAS CRUCIAL TO ACHIEVE PIECES THAT WERE GENUINE AND AUTHENTIC IN APPEARANCE. FROM A STUDENT'S PERSPECTIVE, THIS HAS BEEN THE MOST COMPLEX STEP OF THE ENTIRE PROJECT. EVERY DETAIL OF THE GARMENTS HAS BEEN CAREFULLY CONSIDERED, WITH NO DECISION BEING ARBITRARY. A LOT OF EFFORT AND TIME HAVE BEEN DEVOTED TO FINDING THE RIGHT BUTTON AMONG HUNDREDS OF SAMPLES, THE ZIPPER WITH THE DESIRED METAL TEETH OR PULLER, AND EVEN CREATING UP TO 5 PROTOTYPES OF THE LABELS TO ACHIEVE THE OPTIMAL RESULT.
ONCE AGAIN, THE INSPIRATION DRAWN FROM THE ENERGY AND GESTURES OF PEOPLE ON THE STREET HAS BEEN PIVOTAL IN VISUALLY CAPTURING OUR CLOTHING. INSTEAD OF FOCUSING SOLELY ON THE GARMENTS, WE HAVE AIMED TO CAPTURE THE VITALITY AND AUTHENTICITY OF MOVEMENTS AND POSES. SIMPLE DETAILS LIKE HANDS RESTING ON THE BACK OR SOMEONE TAKING A STEP HAVE BECOME REFERENCES FOR THE FASHION EDITORIAL.
WHILE THE PRIMITIVE IDEA MIGHT HAVE BEEN TO CAPTURE THESE PHOTOS IN THE URBAN ENVIRONMENT ITSELF, THE GOAL WAS TO ACHIEVE CRISP AND CLEAR IMAGES. THEREFORE, A DECISION WAS MADE TO UTILIZE A RED BACKDROP FOR THE PHOTOSHOOT, AS THIS VIBRANT COLOR PROVIDED A BOLD CONTRAST THAT INSTANTLY DREW ATTENTION TO THE GARMENTS.
WHILE THE PRIMITIVE IDEA MIGHT HAVE BEEN TO CAPTURE THESE PHOTOS IN THE URBAN ENVIRONMENT ITSELF, THE GOAL WAS TO ACHIEVE CRISP AND CLEAR IMAGES. THEREFORE, A DECISION WAS MADE TO UTILIZE A RED BACKDROP FOR THE PHOTOSHOOT, AS THIS VIBRANT COLOR PROVIDED A BOLD CONTRAST THAT INSTANTLY DREW ATTENTION TO THE GARMENTS.
TO BRING THIS PROJECT TO FRUITION, WE CURATED A COMPREHENSIVE DOSSIER THAT EMBODIES OUR CRAFTSMANSHIP AND CREATIVE JOURNEY. INSPIRED BY VINTAGE OFFICE ARCHIVES, STATIONERY, AND MUSEUM FILING SYSTEMS, THIS PHYSICAL COMPILATION USES EVERYDAY FUNCTIONALITY AND TACTILE MATERIALS TO IMMERSE VIEWERS IN OUR WORK. HOUSED IN A GRAY ARCHIVE BOX WITH CUSTOM GRAPHIC LABELING, THE KIT CREATES A VISUALLY COHESIVE FRAMEWORK THAT GROUNDS THE COLLECTION IN A FAMILIAR, TANGIBLE WORLD.
THE DOSSIER FEATURING COLOR-CODED VOLUMES FOR EACH ASPECT OF DEVELOPMENT: A YELLOW HANDHELD TOME FEATURING URBAN STREET PHOTOGRAPHY AS THE PRIMARY INSPIRATION, A GREEN SAMPLE BOOK DISPLAYING FABRICS AND TRIMS, AN ORANGE FOLDER DETAILING KNITWEAR YARNS AND STITCH TESTS, AND A GRAY FOLDER HOUSING FLAT-WEAVE EXPLORATIONS AND TEXTILE EXPERIMENTS. FURTHERMORE, A RIGOROUS ACADEMIC 120-PAGE THEORETICAL RESEARCH PAPER BOUND IN A BROWN ARCHIVE PROVIDES SCHOLARLY CONTEXT UNDER APA STANDARDS.
SERVING AS THE EPICENTER OF THE CREATIVE ENDEAVOR, THE FINAL GENERAL FILE HOLDER SPANS OVER 300 PAGES OF SKETCHES, ILLUSTRATIONS, MARKETING STRATEGIES, LEGAL CONSIDERATIONS, AND FINANCIAL ANALYSES. PRINTED ON VARIED PAPER TYPES FOR VISUAL INTEREST, THIS COMPLIATION DETAILED EVERY STRATEGY AND DECISION ACROSS THE COLLECTION'S EVOLUTION. ULTIMATELY, IT STANDS AS THE CORNERSTONE OF THE ENTIRE PROJECT, SEAMLESSLY MERGING HIGH-LEVEL CREATIVE VISION WITH STRATEGIC BUSINESS PLANNING.
THE DOSSIER FEATURING COLOR-CODED VOLUMES FOR EACH ASPECT OF DEVELOPMENT: A YELLOW HANDHELD TOME FEATURING URBAN STREET PHOTOGRAPHY AS THE PRIMARY INSPIRATION, A GREEN SAMPLE BOOK DISPLAYING FABRICS AND TRIMS, AN ORANGE FOLDER DETAILING KNITWEAR YARNS AND STITCH TESTS, AND A GRAY FOLDER HOUSING FLAT-WEAVE EXPLORATIONS AND TEXTILE EXPERIMENTS. FURTHERMORE, A RIGOROUS ACADEMIC 120-PAGE THEORETICAL RESEARCH PAPER BOUND IN A BROWN ARCHIVE PROVIDES SCHOLARLY CONTEXT UNDER APA STANDARDS.
SERVING AS THE EPICENTER OF THE CREATIVE ENDEAVOR, THE FINAL GENERAL FILE HOLDER SPANS OVER 300 PAGES OF SKETCHES, ILLUSTRATIONS, MARKETING STRATEGIES, LEGAL CONSIDERATIONS, AND FINANCIAL ANALYSES. PRINTED ON VARIED PAPER TYPES FOR VISUAL INTEREST, THIS COMPLIATION DETAILED EVERY STRATEGY AND DECISION ACROSS THE COLLECTION'S EVOLUTION. ULTIMATELY, IT STANDS AS THE CORNERSTONE OF THE ENTIRE PROJECT, SEAMLESSLY MERGING HIGH-LEVEL CREATIVE VISION WITH STRATEGIC BUSINESS PLANNING.