Reinterpreting the codes of the house over the span of ten years, we merge materials and artisanal techniques, such as gold embroidery, crochet with metal chains, and Granada's fajalauza ceramics, to create ten emblematic pieces representing eleven different archetypes. Each piece in the collection reflects the time and dedication of craftsmen, highlighting the richness and evolution of the creative universe throughout the brand.
Bringing this collection to life was an intricate and demanding endeavor. Each look required the expertise of a specialized artisan, whose craftsmanship played an integral role in the realization of the vision.
Collaborating closely with these artisans, we embarked on a journey of creation that involved meticulous attention to detail, countless hours of labor, and multiple iterations to perfect each piece.
Rooted in the tradition of haute couture, the project sought to push the boundaries of fashion by creating pieces that transcend mere garments, evolving into sculptural and architectural marvels.
Drawing inspiration from both the past and the present, the collection embraces a contemporary aesthetic while celebrating the timeless artistry of craftsmanship. The resulting garments are not just clothing; they are works of art, designed to captivate the eye and evoke a sense of wonder.
Through innovative design techniques and a dedication to preserving traditional craftsmanship, this project seeks to showcase the enduring power and beauty of artisanal work in a modern context.
Process pictures
This collection features a more commercial line, offering diverse silhouettes and exquisite fabrics, while maintaining devotion to local craftsmanship with contemporary nods.
Drawing inspiration from medieval references, it showcases a harmonious blend of traditional artisanal techniques and modern sensibilities.
Additionally, for the first time, a refreshed brand image is revealed, accompanied by the introduction of menswear and a return to the brand's roots in Jaén.
Blending Craftsmanship with Contemporary Style
What truly sets this collection apart is its embrace of diverse silhouettes, catering to both feminine and masculine aesthetics. Classic tailoring is juxtaposed with relaxed and effortlessly chic pieces, such as jumpsuits and tracksuits, offering a dynamic range of options for the modern wardrobe. Furthermore, the incorporation for the first time of menswear categories, adds a layer of versatility, ensuring that the collection resonates with a broad spectrum of individuals.
Amidst the excitement surrounding the showcase, the brand hints at an air of mystery by withholding certain elements of the collection, creating an air of anticipation and surprise.
This deliberate decision not only adds an element of intrigue to the presentation but also underscores the brand's commitment to innovation and creativity.
As the collection takes center stage, there is an undeniable sense of pride and excitement emanating. Rooted in a deep connection to the community, there is a palpable eagerness to share this milestone achievement with the local audience. It is this sense of inclusivity and celebration of heritage that truly defines the essence of the brand.
Process pictures
CAMPAIGN
Reinterpreting the codes of the house over the span of ten years, we merge materials and artisanal techniques, such as gold embroidery, crochet with metal chains, and Granada's fajalauza ceramics, to create ten emblematic pieces representing eleven different archetypes. Each piece in the collection reflects the time and dedication of craftsmen, highlighting the richness and evolution of the creative universe throughout the brand.
NACHO VAQUERO IS A FOOTWEAR DESIGNER AND FASHION ENTUSIAST WHO HAS BUILT UP A MANY-SIDED BODY OF WORK, TRAVELLING AMONG SEPARATE HAVENS DEVOTED TO ON-TARGET POP-CULTURE ANALYSIS: MADRID, PARIS, LONDON, BARCELONA AND VIGO. VAQUERO’S 2-IN-1 PRACTICE HAS CAUGHT THE ATTENTION OF POPULAR PACE-SETTERS SUCH AS COS, ZARA, MASSIMO DUTTI AND BIMBA Y LOLA.
AMIDST THE GOLDEN AGE OF CRAZED TEEN STAR CONTROVERSIES [1] AND SADISTIC TABLOIDS [2], NACHO VAQUERO WAS AMONG THE TRUE GRASSROOTS [3] OF ONLINE FANDOMS [4]—A STAN AVANT LA LETTRE [5], SPEARS-HEADING [6] ALL THE SCANDALS WITH A CERTAIN PROTECTIVE MOMENTUM. THOUGH EMBROILED IN A SUBTWEETING NETWORK OF BACK-SHAVING HAS-BEENS, VAQUERO RECLAIMED HIS TWO-FACED ALLEGATIONS ALIASED AS TWEEZAK [7] (READ: “TWO-BAG” IN DUTCH), PROVING TO BE A TRUE BRANDING PRODIGY [8] EARLY ON.
AMIDST THE GOLDEN AGE OF CRAZED TEEN STAR CONTROVERSIES [1] AND SADISTIC TABLOIDS [2], NACHO VAQUERO WAS AMONG THE TRUE GRASSROOTS [3] OF ONLINE FANDOMS [4]—A STAN AVANT LA LETTRE [5], SPEARS-HEADING [6] ALL THE SCANDALS WITH A CERTAIN PROTECTIVE MOMENTUM. THOUGH EMBROILED IN A SUBTWEETING NETWORK OF BACK-SHAVING HAS-BEENS, VAQUERO RECLAIMED HIS TWO-FACED ALLEGATIONS ALIASED AS TWEEZAK [7] (READ: “TWO-BAG” IN DUTCH), PROVING TO BE A TRUE BRANDING PRODIGY [8] EARLY ON.